Make A Difference
Today's consumer is more willing than ever to engage with a company they feel is making a difference. In fact, many consumers prefer shopping with these businesses. This creates a new opportunity for your business to reach these conscientious consumers through social purpose and cause-marketing.*
- 57% of consumers are comfortable with the idea that business can support good causes.
- 78% like to buy from businesses that make a donation to worthy causes.*
Display the blue Help Worldwide logo outside your store. Let everyone know that you are part of the solution that addresses the issues that are important to them. While it is difficult for any one business to "help the world," or give to every worthy charity, as a Help Worldwide merchant you enable thousands of loyal customers to "do their part" just by purchasing their every day items with you.
Members have two ways to earn for charity when they shop at your store:
- Member Selected Charities: Help Worldwide will automatically donate to the member's selected charity whenever they use their card while shopping at your store.
- Member Donations: Members have the additional option of donating their personal rebates to a charity or non-profit.
*Edelman PR, goodpurpose study, 2007
"20% of consumers consider cause-driven commerce a viable business model." - American Management Association